Alle nyheder > 12. feb 2024

Kevin Magnussen Renews Partnership Agreement with Danish Software Company Intellis

The Danish Formula 1 driver extends partnership with the Danish provider of digital e-procurement solutions.

Copenhagen, February 12, 2024 – One year ago, Kevin Magnussen announced a partnership with the rapidly growing Danish provider of digital e-procurement solutions Intellis. Now, the collaboration is extended with a new 2024 agreement that strengthens the exposure of the Danish IT company.

“Our collaboration with Denmark’s most successful racing driver in the world’s most innovative racing series stemmed from a desire to combine two industries where software development is crucial for achieving good results.”

It’s been an exciting journey where we have managed to create some interesting synergies between two different but very tech-oriented worlds. That’s why it’s so natural for us to continue the collaboration with Kevin Magnussen,” said COO and Co-Founder of Intellis, Stig Larsen.

“Through our partnership, Kevin has become a strong ambassador for Intellis, not only because he represents an incredibly innovative world but also due to his nice and friendly personality, high morals and ambitious and perfectionist mindset.”

These are values ​​that we appreciate and cultivate at Intellis ourselves, and besides gaining exposure in a sport with millions of fans and TV viewers worldwide, we will continue to involve Kevin in our own activities, to the benefit of our customers and our employees. At the same time, the partnership with Kevin Magnussen should also help Intellis get closer to the private market,” explained CEO and Co-Founder of Intellis, Søren Iversen.

With the extended agreement, Intellis and Kevin Magnussen continue as official partners throughout the 2024 season, now in a strengthened agreement where the company’s logo will be visible on Magnussen’s racing suit. Kevin Magnussen will be involved in various customer-related events and activities and appear as a guest on Intellis’ podcast, ‘Intellis Talks Tech’ – a podcast that in 2023 featured profiles such as Anders Breinholt and Anders Lund Madsen, as well as Minister of Taxation Jeppe Bruus in the studio for a discussion on the latest knowledge, developments, and trends within the tech industry.

“I am excited to continue the collaboration with Stig, Søren, and all the other talented employees at Intellis. 2023 has been fun and educational for all of us, and from my side, it’s been exciting to get up close to a different tech company where technological innovation, but also a special corporate culture and management, play a huge role in creating success. In that way, there are clear parallels between the worlds we each operate in, and I look forward to embarking on the new season and seeing what we can achieve together,” said Kevin Magnussen.

About F1 2024
The Formula 1 World Championship in the 2024 season includes no fewer than 24 races, starting with the Bahrain Grand Prix on March 2, and concluding with the final in Abu Dhabi on December 8. Along the way, the 10 Formula 1 teams, including MoneyGram Haas F1 Team and Kevin Magnussen, will visit 23 countries and states.

Contact
Kevin Magnussen
Nikolaj Karlshøj, Partner Manager, [email protected], +45 5384 8501
Intellis A/S
Stig Larsen, COO and Co-Founder, [email protected], +45 2614 2828

Digital channels Intellis:
WEBSITE: INTELLIS.DK
INSTAGRAM: INTELLIS.DK
LINKEDIN: INTELLIS-A-S